An experienced leader with over 20 years in the creative industry, developing high-performing, characterful creative teams in collaboration with world leading agencies. Matt has been privileged to have had the opportunity to bring purposeful, brand transformation to some great brands over the years. From fashion, beauty, home, tech and a bit of food! To award-winning advertising, 360 digital social first campaign ideas, brand design, product packaging, retail store design and experiences. He loves the lot!

Matt is currently Global Creative Director.at Avon cosmetics. Accountable for transforming the global brand visual identity, comms, packaging and retail spaces. Leading the global team in collaboration with partner agencies VML, Free The Birds and IPG.

Before that, in 2018, Matt joined the John Lewis Partnership as Director of Creative, leading the 200+ in-house creative, own brand design, store design, communication and production teams for the John Lewis and (in 2020) Waitrose brands. In 2021 he also led the creation of the ANYDAY brand which (at the time) was the most successful full category own-brand launch in John Lewis’s history. 

And not forgetting the lasting impact Matt had on the fabulously distinctive global fashion brand Boden. This is where Matt worked his way through the creative roles from graphic designer, art director to finally landing his dream of becoming creative director in 2014. From there he led the successful rebrand of Boden and Mini Boden identities in 2018 working closely with founder Johnnie Boden.

If you fancy a chat, please drop me a message on linkedIn

Cheers Matt