In 2023 Matt joined the famous beauty pioneer Avon, as global creative director. Accountable for modernising the 140 year old heritage brand at pace and making it more culturally relevant.. Starting with a crisp new ‘power pink’ mother brand identity and a step change in art directional style and attitude. This created a more distinctive and characterful interpretation of beauty which, better captured the real and purposeful nature of Avon and it’s representatives The identity was conceived and launched within a 100 days and done in collaboration with Free The Birds London. Under Matt’s leadership, the talented Avon In-house teams executed one of the biggest brand visual identity and product packaging re-designs in Avon's; 140 year history across both inline, new product innovation, physical retail spaces and digital. Key global markets included LATAM, EU, CEE, SA and APAC.

CREDITS: In-house art direction Andee Nixon, Aadila Ebrahim, Dionne Helene, Renan Batista, Marek Gierasimiuk. TVC Wunderman Thompson (Now VML) ToV Fran Gent, identity, design and packaging In-house Dan Banks with Free The Birds.