In 2023 Matt joined the famous beauty pioneer Avon, as global creative director. Accountable for modernising the 140 year old heritage brand at pace. He started with a crisp new ‘power pink’ identity and a step change in style to a fresher attitude and more characterful interpretation of beauty which, better captured the real and purposeful nature of Avon and it’s representatives The identity was conceived and launched within a 100 days and was done in collaboration with Free The Birds. They worked closely under Matt’s leadership and with the talented Avon In-house teams, embarked on an ambitious brand visual identity and product packaging re-deisgn launch across 2024 and 2025 for both inline and new innovation.

CREDITS: Avon In-house art direction lead Andee Nixon. TVC Wunderman Thompson (Now VML).