As part of the Avon total brand modernisation led by Matt and the brand teams. The all new Make Up + Care range was launched in 2024 with additional ranges launching into 2026 across all key Avon markets (EU, EEU, APAC, SA, LATAM). Matt oversaw new art direction, new packaging and graphic design language plus more consistent digital, retail and representative branded materials in all touch points.

CREDITS: Art direction Andee Nixon, Graphic design and packaging, Avon in-house teams in collab with Free The Birds. TVC production Wunderman Thompson.