As a further development of the ‘& Partners’ re-brand. Matt led the execution of a consistent design identity system for the John Lewis Master brand to carry collaborations with it’s A-list brand partners. This was developed with Harry Pearce at Pentagram London as a system that built on the distinctive JL identity but allowed for flexibility for the brands to express their own identities whilst being curated and contained within the John Lewis eco-system.

CREDITS: Harry Pearce and teams Pentagram London.