For any beauty brand it’s important to smash the trends and be agile. A shift in Avon was needed to produce capsule trend collections at pace that disrupted and supported the ‘always on’ innovation. Here we not only called out the ‘red’ trend at the time but took a bold fresh art direction approach which was led by the fantastic creative talent Dionne Helene. Combining the best new products and a social first approach to hit consumers beyond the rep community.

CREDITS: In-house lead creative and art direction Dionne Helene. Brand TOV Fran Gent. Packaging & design Dan Banks and teams.