Matt was Boden creative director from 2014 and played a huge part in making this distinctive brand what it is today. Literally ‘growing up’ over 20 years in the fast paced entrepreneurial and founder led business. Matt developed a highly talented in-house team that was accountable for all of the design and brand output from digital, advertising, retail, press day launches and of course the famous Boden catalogues. Matt began in the graphic design team and then progressed to spend some years art directing the famed seasonal stories, before moving on to leading the various in-house teams. From 2014 the business expanded globally across US and EU markets and from there, Matt became creative director working closely with founder Johnnie Boden.

CREDITS: Design Boden in-house teams. SS18 TVC Dillion Biurski.