From 2018 Matt took the new found confidence of the ‘& Partners’ rebrand and step changed the creative direction to drive revenue growth which saw John Lewis reestablishing its fashion leadership position. Matt also led the store design teams to launch all new own brand designed areas that elevated the own brand collections. Art dIrectionally Matt also introduced more recognisabloe attitude to the ecomms imagery and also built an editorial content hub for the brand. Matt led the executions numerous seasonal 360 campaigns and fashion content in collaboration with A-list brands and Adam &Eve/DDB.

CREDITS: In-house art direction David Parratt. We’ll help you style it TVCs Adam & Eve/DDB.