In 2025 a gap in the Avon range for a younger everyday skincare range was identified. Say hello to Avon SK!N. The range designed to shout confidently about all new formulas that use the best of science combined with the care benefits of natural ingredients. Matt and his talented teams used the power of design, new tov and creative direction to create an impactful result using existing packaging forms from the Avon portfolio. An all new design language and Gen Z art direction brought a fresh new offering for reps and consumers.

CREDITS: In-house teams art direction Aadila Ebrahim. TOV Fran Gent. Design and packaging lead Dan Banks with Sarah Priestley.