In 2018 John Lewis launched the ‘& Partners’ rebrand designed by Harry Pearce and teams at Pentagram London. Matt was accountable for leading the roll-out and development of all own brand product, packaging communication, store design and graphic language. As part of the rollout programme Matt and his teams worked in collaboration with Pentagram to ensure the identity was used as it was designed to, which was to evolve with the brand, outside trends and seasonality. This work covered thousands of own brand skus of packaging and 360 communication campaigns across numerous categories within the John Lewis master brand.

CREDITS: Harry Pearce and teams Pentagram London.