The overhaul of Avons biggest make up range was led by Matt and the teams in collaboration with VML London. From packaging, graphic style to the big campaign idea of ‘Colours That Come Alive’. Every part of one of Avon’s biggest sub brands was reinvented including an all new sound jingle that was a trigger for the social campaign. A punchy but fresh studio art directional approach was taken with more characterful casting to give the sub brand standout in the key markets (EU, EUU, APAC, SA).

CREDITS: In-house art direction Andee Nixon. TOV Fran Gent. Design and packaging lead Dan Banks.