With Avon in its 140th year, Matt lead the boldest Avon brand proposition in many years with the launch of the Her Wisdom brand. With confident bold creative direction at every development stage, Matt and the team (in collaboration with Free the Birds London), presented a break the mould packaging design concept that tested very highly with potential new consumers. Using inspiration from global beauty trends and the very best of the famous Avon R+D capabilities, the brief was answered to create a brand that epitomises Avon, mirroring the deep provenance that Avon has in championing women. Launched in record time across APAC, EMEA, SA and CE with a bold storytelling campaign across all channels. Her Wisdom is another live example of Matt’s bold creative leadership impacting all areas of the brand.

CREDITS: In house Art Direction Andrea Nixon. Packaging Sandip Dosanjh & Sarah Preistley in collaboration with Free The Birds London, TOV and brand strategy Fran Gent and in-house teams.