Under Matts’ creative direction John Lewis’ biggest category went through some reinventions from 2018 onwards and then in 2021 with the introduction of ‘Joyfully Bold’ brand direction shifted JL from it’s clinical direction to a more ‘lived in but inspirational’ direction. Matt also launched an all new HOME magazine and created a real digital content capability with the recruitment of a new content team to add flair and authority to it’s leadership position m the category.. Matt also worked with Adam & Eve/DDB on 2022/3 ‘For All Life’s Moments’ Channel 4 home sponsorship bumper campaign.

CREDITS: Art direction JL In-house teams. We’ll help you style it TVCs Adam & Eve/DDB. Home magazine in collab with SUNDAY and Axon London.